Be clear about your Services here
And feel free to add some vibe (or more benefit) here
At the top of the page, demonstrate your understanding of who the reader is and what they’re struggling with.
If “struggling” doesn’t work for their situation (maybe your work is more on the luxury or “nice to have” spectrum), you can focus on what they’re dreaming of or craving.
You’re not poking at pain points – you’re showing them that you really see and get where they are right now.
THE VIBE:
Does this sound familiar?
Can you relate?
Have you ever felt this way?
Share a peek into what’s possible!
Here’s the opposite of what they’re struggling with.
What’s your reader craving or hoping for? Show them what’s possible if they could have what they want and what their life could be like. Evoke emotion with specific and sensory details.
(But keep it focused and realistic! The transformation you’re offering doesn’t have to be 0-100 in order for it to be really meaningful.)
THE VIBE:
What if things were different?
This could be you.
Imagine if...
Introduce your solution here
You can keep it high level for now!
Some bullets can work really well here, with 3-5 amazing benefits. (You’ll talk about the specific features later!)
- Benefit, and why it matters
- Benefit, and why it matters
- Benefit, and why it matters
“The most important sentence in the testimonial is highlighted here!”
A great testimonial is all about the transformation that someone experienced while working with you. (We already assume that you’re great to work with and that they were happy about the outcome!) What changed for them? How did their experience feel with you? What was the outcome?
Name the offer here again…
You can keep it high level for now!
Break down all of the features /components of your offer and their accompanying benefits.
Show the reader everything they get AND why it matters. (Features are things like Zoom calls, workbooks, the curriculum, online group platform, personal feedback, etc. Benefits are things like accountability, motivation from the feeling of community, the impact of what they learn, etc.)
Think about what you would want to know before you make a purchase. Now’s the time to be thorough and clear. Bulleted list(s) is/are great here to stack all of the features and benefits in an impressive, easy to read list.
feature one
and the associated benefit.
feature two
and the associated benefit.
feature three
and the associated benefit.
feature four
and the associated benefit.
feature five
and the associated benefit.
feature six
and the associated benefit.
investment
Make sure to share the cost
Now give some instructions about when they need to take action, and how to take action. What are the dates/deadlines for enrolling? What should they do next? (i.e. fill out a form to book a call with you, pay a deposit, apply to the program, etc.) And then give ‘em a button to do that thing right here, right now.
Remind the reader who you are
And relate your experience to this particular offer
Share your credibility in a brief bio that relates to the offer or service on this page. You’re inviting your reader to invest in you/your work, so you need to demonstrate why they should listen to you and trust you.
Keep it focused –
What relevant experiences or credentials are you bringing to the table? Why are you the one who can help your client? (You don’t need to get into your entire brand story or all the fun stuff here – that’s what your About page is for.)
You can tell them why you created this offer, what you want to help them achieve, how many years you’ve done this or how many clients just like them you’ve helped. Get them excited to work with you specifically!
Then give them a button (yes, again!) to take the next step in working with you.
FAQ
Normalize the fact that they have questions
And answer them here!
Then give them a button (yes, again!) inviting them to take the next step.
This section is more powerful than you think! Take the opportunity to answer their logistical and emotional questions.
- Your refund policy / any other guarantees or conditionals
- Any relevant call dates & times or other deadlines
- How do I know if I’m ready?
Address any specific details that didn’t make it into the above sections.
- How much time will I have to spend each week?
- What tools or supplies do I need?
- What happens if… (they have to miss a call, fall behind, can’t finish, they live in a different time zone, etc)
Try to anticipate any concerns or objections lingering in the back of their minds and help overcome those in your answers.
This section is more powerful than you think! Take the opportunity to answer their logistical and emotional questions.
- Your refund policy / any other guarantees or conditionals
- Any relevant call dates & times or other deadlines
- How do I know if I’m ready?
Address any specific details that didn’t make it into the above sections.
- How much time will I have to spend each week?
- What tools or supplies do I need?
- What happens if… (they have to miss a call, fall behind, can’t finish, they live in a different time zone, etc)
Remind them of the big benefit
Knock their socks off with one last invitation
And invite them one more time to take action. You’re here for them. You’re excited. You’re cheering them on.
Then give them a button (yes, again!) inviting them to take the next step.
